Creating Strong F&B Brands
A great tasting, differentiated product is essential, but it is just the start of building a strong F&B brand.
Understanding our core audience, building product pricing and formulating location strategies around the brand, we continuously reinforce the brand story around the quality and integrity of the brands under our portfolio.
Developing F&B Franchises
F&B franchising is a proven and established approach of expanding a business internationally.
Partnering with high quality local partners, we look forward to expand our F&B franchises beyond Singapore.
Franchising Opportunities
Sing Swee Kee (新瑞记) is a heritage Hainanese chicken rice brand in Singapore, popular among Singaporeans and tourists for its tender chicken meat, signature chilli sauce and fragrant chicken rice
Raffles Coffee (瑞福咖啡) infuses traditional Nanyang-style coffee with distinctive branding and modern processes to create a unique brand and taste within Asia’s coffee culture
For Franchise Opportunities
Please email to franchise@gsholdings.com.sg for more details
or please fill up the form below and we will be in touch soon.
F&B Operations
Singapore is a small country but it is world-famous for its incredible diversity of food, particularly its delicious street food, which originates from its rich heritage of different cultures.
With steady population growth, increase in consumer affluence and busier schedules in Singapore, these have driven the demand for fast, affordable and convenient meals in F&B establishments such as food courts and coffee shops.
The Group operates various food courts/food centres and a halal eating house located in Singapore as well as a famous chicken rice restaurant under the “Sing Swee Kee” brand name.
22 Sin Ming Lane
Midview City #04-73
Singapore 573969
+65 6684 1014 / +65 6684 1028
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