Food & Beverage
Food is an important part of our daily life and it essential to the very fabric
of the cities and communities is where we live
An Integral Part of Economy
The F&B industry is closely connected to the general economic outlook and the increasing affluence in any country
Creating Strong F&B Brands
A great tasting, differentiated product is essential, but it is just the start of building a strong F&B brand.
Understanding our core audience, building product pricing and formulating location strategies around the brand, we continuously reinforce the brand story around the quality and integrity of the brands under our portfolio.
Developing F&B Franchises
F&B franchising is a proven and established approach of expanding a business internationally.
Partnering with high quality local partners, we look forward to expand our F&B franchises beyond Singapore.
Sing Swee Kee (新瑞记) is a heritage Hainanese chicken rice brand in Singapore, popular among Singaporeans and tourists for its tender chicken meat, signature chilli sauce and fragrant chicken rice
Raffles Coffee (瑞福咖啡) infuses traditional Nanyang-style coffee with distinctive branding and modern processes to create a unique brand and taste within Asia’s coffee culture
For Franchise Opportunities
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Singapore is a small country but it is world-famous for its incredible diversity of food, particularly its delicious street food, which originates from its rich heritage of different cultures.
With steady population growth, increase in consumer affluence and busier schedules in Singapore, these have driven the demand for fast, affordable and convenient meals in F&B establishments such as food courts and coffee shops.
The Group currently operates 3 food courts/food centres located in Bukit Batok and Sungei Kadut Way as well as a halal eating house at Changi Village and a chicken rice restaurant under the “Sing Swee Kee” (“新瑞記”) brand name.